What We Learned From Our Bloggers About Affiliates

Affiliate-blog-infographic-social-post-2-2Last month we encouraged our blogger members to participate in a survey about their use of affiliate marketing on their blogs. Three hundred bloggers completed the survey with a good three quarters of respondents (76.5%) reporting that, yes, they do use affiliate marketing programs. It was encouraging to see that many bloggers are embracing and utilizing affiliate programs as a way to monetize their blogging efforts.

While there were no real surprises in the responses that we received, the section on percentage of income earned was interesting to dig through. The big question on everyone’s minds is: Do people actually make money from affiliate programs? According to the feedback we received, the answer is “yes” bloggers do make money, but, not a lot.

The overwhelming answer for both percentage of online and personal income that comes from affiliate marketing programs was ‘Less than 10%‘. For eighty percent of the respondents, less than 10% of their personal income comes from affiliates and for sixty-nine percent, less than 10% of their online income is from affiliates.

percentage income chartWe noted that several of the respondents who answered in the 30%+ categories also answered that they posted affiliate links more often (4-9 times/week and 10+ times/week) however there was not enough data to make a direct correlation between income and frequency of use.

Soon we will be bringing you news of a special affiliate program just for One2One Network members! So stayed tuned to your inboxes for the exciting announcement.

Who, What, Where, When & How: Affiliate Marketing Survey Highlights Infographic



So which affiliate programs are O2O members using?

Of the large, multi-brand affiliate programs, Amazon and Shareasale were the most popular among respondents in participation, profitability, and ease of use. CJ Affiliate by Conversant (formerly Commission Junction) and Rakuten Affiliate Network (formerly Linkshare) were next in the same categories.

independent affiliate program answers_croppedAlmost half of the respondents reported that they participate in independent affiliate programs. These are programs run by brands, blogger networks, small business owners, etc., and are usually specific to a product or online retailer. Tropical Traditions, Blog Clarity, Target, Mother’s Lounge, and subscription boxes were among the popular answers.

Do these results line up with your experiences with affiliate marketing programs? Let us know in the comments!

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