Tips to Help Gain Social Media Audience and Engagement

by Leila Brenner

Whether you are a new or experienced blogger, gaining a social media audience, attracting readers to your blog, and engaging with your audience are ongoing tasks to ensure that your site continues to grow.

From my blogging experience, I have tips to share for finding a social media audience and engaging with your online followers. Let’s take a look at Facebook, Instagram, Pinterest, and Twitter.



Facebook’s algorithms are constantly changing making engagement challenging. And gaining followers on Facebook can also be tricky since you can not use “follow me on Facebook” as an entry into a giveaway (which was previously a great way to gain Facebook page likes).

Instead, try growing your Facebook following by:

– Participating in support threads for follows in Facebook groups
– Inviting your friends and family to like your page
– Continuously sharing things that your audience enjoys and wants to share

The more shares, comments, and likes; the more your page will show up in someone else’s news feed and be seen my new eyes. New eyes = new audience = new likes.

Engaging your audience on Facebook can be tricky. I post multiple times a day (I have been told to post up to 30+ times per day) and I know what my audience likes. It took a few tries, but finding what appeals to your audience is key in engaging them. I know my audience at Experiencing Parenthood likes the randomly shared posts – humor, neat ideas (but not so much craft and recipes).

Know your audience!


I love engaging on Instagram and gaining new followers.

– As with Facebook, you can join support threads for follows
– Follow the accounts that bloggers in similar niches follow
– Search hashtags!

I lot of times, I will see who my fellow bloggers are following and if that person piques my interest, I will follow too. I really like DIY and crafts so I will search the hashtag #DIY and #craft and find interesting people to follow. Most people will return the follow if you follow them.

Each night, I go through my Instagram feed and like and/or comment on people’s feed. I have met some great people through Instagram!


When I recently started Pinterest for my new blog, I was told that my thirty Pinterest boards were not enough. I now currently have fifty-eight and can only see that increasing! I was able to go through my 30 boards and narrow them down to be less broad. For example, instead of a board simply titled Food, I separated the pins out and have them in boards called Dips, Breakfast, Apple Recipes, Desserts, Cakes, Cupcakes, etc. Being more specific with your boards is more helpful to you and to your audience.

I also learned I should be pinning upwards of 20 times a day. I was instructed to do 10 pins in the morning and 10 pins in the evening since I do all of my pinning manually. You can schedule your pins as well rather than doing it manually.

As with Facebook and Instagram, you can join follow threads on Facebook to help, but finding things that interest your readers, repinning, commenting, liking, etc. will gain new followers and increase engagement (ie: repins on your pins, likes on your pins, etc.) Watching your analytics and seeing what is being liked and repinned is a great way to learn what your audience likes best.


I think Twitter is probably my most favorite social media outlet. I love connecting with people all over the world!

Just like with the previously discussed social media platforms, there are follow threads on Twitter, but I find that Twitter is extremely easy to gain an audience.

The first thing I do is search for things relevant to my site – parenting, family, mom, dad, parenthood, crafts, DIY, foodie, etc. I then find those who I feel are relevant to my niche and follow them. Just like Instagram, most people return the follow on Twitter. I love finding people that have a common niche or interest and start conversations on Twitter. If they ask a question – respond. Tweet them saying you liked their picture or their post. It’s amazing how easy it is to start a conversation.

No matter which social media site you are trying to gain an audience or increase engagement on, it will take time and patience. Like any other business, it won’t happen overnight, but with some work, it can be done. Just remember – have fun with it and engage with them as you would like them to engage with you!

Here are a few Facebook groups that I recommend for follow and support threads:

Looking for more blogging tips? Check out the blogging section at Life as Leels!

leila brennerLeila is a mom of 3 and wife of 1 who has been blogging for the past 4 years. You can find her at her lifestyle blog – Life as Leels, and at her new parenting niche blog, Experiencing Parenthood.


Connect with Leila online!


  1. Such great tips! I have done fairly well with Twitter, but Facebook has been a huge trouble for me.

  2. Great tips, L!! I need to explore some of those facebook support groups. I’m always looking for new folks to engage with on social media 🙂

  3. I am loving your tips for Pinterest! I can use all the help I can get over there, we struggle with it!

  4. Miranda says:

    Awesome advice! Thank you!

  5. About instagram. With my experience I can say that now following that tips you can gain less than using apps. Unfortunately, it’s true. They work faster and easier than if you do these tips. I think they are good for holding followers with you. I use to get more followers but, sure, you shouldn’t use only apps. It is additional help and mix them with those tips. Do everything wisely

Speak Your Mind