Getting Your Music Fix

Last summer music lovers in the U.S. were excited by the release of Swedish based online music player, Spotify, to American users. Memberships were highly sought after because you couldn’t just sign up, you had to have an invitation extended to you. Klout offered users some of the first available accounts through their Perks program […]

Internet Blackout Day to Protest SOPA & PIPA

Several website have gone “dark” today to protest the two anti-piracy bills that are before Congress right now. SOPA, the Stop Online Piracy Act and PIPA, the Protect IP Act. Most of the websites maintain that they are all for making sure piracy is stopped, however the language used in these bills would make it […]

What is SOPA?

If you spend any time at all the Internet, you’ve most likely seen tweets, status updates and articles talking about this thing called SOPA. If you’ve not had the time or inclination to dive in and find out what it’s all about but you are curious, we’ve attempted to cover the main highlights in this […]

3 Recent Ways Word Of Mouth Got Everyone Talking

Word of mouth is so much a part of our everyday lives that we don’t always stop to think about how we are affected by it. The landscape of social media is covered with word of mouth marketing, some of it organic (when you simply rave about a product or company that you love just […]

PR, Social Media and the Blogger

One year ago, BP faced it’s worse PR nightmare ever. The explosion of an oil rig and subsequent leaking of oil in the Gulf of Mexico left the company scrambling to not only save the environment but save face as well. The company made PR mistake after mistake in the days following the disaster but […]