Sponsored Posts that Rock On the Next #O2OChat

Our monthly #O2OChat Hangout is scheduled for Tuesday, September 17th at 1:00Pm ET. The Hangout will be broadcast on air and we invite you to come by and watch, make comments, and ask questions!

In June, we covered How to Write a Fabulous Review and this month we’re going to take a look at How To Rock a Sponsored Post.

Our discussion about The Review Post focused on those times when a blogger receives an item from a network or a brand and is asked to share their thoughts and experiences with it on their blogs. Generally, these kinds of posts do not come with any compensation beyond being provided with free product.

The other side of this coin is The Sponsored Post. Again, generally this means that a network or brand is paying a blogger to spread the word to their readers and communities about a product, brand promotion, brand experience, or event.

These posts are more advertorial in content since they do not provide feedback about the bloggers’ experience with a product, service, or event. This can make writing a sponsored post tricky. You don’t want to come off sounding like a commerical but at the same time, you want to be sure and share the brand’s objectives with your readers and community.

So what’s a blogger to do? How can you honor the commitment you’ve made to the brand but also be engaging and authentic with your readers? Come by our next #O2OChat Hangout and listen in as we discuss what makes a rockin’ sponsored post.

About the Panelists

For this month’s chat, we’ve gathered some bloggers that really know their stuff when it comes to sponsored posts. These ladies have a wide range of blogging experience, they are: vloggers, photographers, recipe developers, travelers, conference speakers, and published authors. Let’s meet them!

Casey (@mooshinindy)

Casey hates writing bios, but she wants you to know she’s a writer, photographer and nice person who loves using her talents and skills to work with brands as well as relate to readers and friends from all over.

Crissy (@crissy)

Crissy is a happily married, work-at-home-mother of two from Ohio. She’s the author of Dear Crissy which features savvy product reviews and poignant glimpses into her life as a midwestern mom. She has a B.A. in English from Ohio University, and an unquenchable passion for creative non-fiction. In addition to writing for her own site, she has contributed to Babble, allParenting, BabyCenter and New Parent. Crissy loves photography and writing and enjoys being able to foster both of those creative outlets on her blog.

Danielle (@DanielleSmithTV)

Danielle is a digital correspondent, host, storyteller, speaker, media trainer, vlogger and author.

In her ‘free time’, she juggles work as the founder and primary author of and DanielleSmithMedia as well as hosting and producing her lifestyle series Keeping Style in Your Life, creating original video content for well known sites Babble and SheKnows and producing Vlogging Tips for people looking to jump on camera. She also travels around the country as both a seminar and keynote speaker.

Danielle lives in the St. Louis area with her husband and two children whom she affectionately refers to as her ‘small people’.

Jodi (@Jodi Grundig)

Jodi resides in Massachusetts with her husband, seven-year old son, nine-year old daughter, and Havanese dog. Jodi specializes in travel, finance, and family products. She teaches classes on blogging and social media, has spoken at several blogging and PR conferences, and has served as a social media consultant for several companies. She’s been writing about all her favorite things on Mom’s Favorite Stuff since 2007.

Image credit: elenathewise

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