SEO Tips that Keep Organic Traffic on Your Site

seo tips that keep organic traffic on your siteby Amanda McMahon

We all know the buzz words and the importance of SEO, but did you know SEO can help keep traffic on your site as well? If someone clicked on your site, they want information! If you can give them what they need, you may just find yourself with a new follower.

Okay, first let’s talk about how SEO gets traffic to your site. Often, we’ll hear a lot about organic traffic. Those are referrals from search engines. Once you know how to get people who are searching for YOUR information on your site, it is basically free traffic! However, the next step is keeping that traffic.

There are two ways to keep traffic here: visiting more pages and coming back again. So the first three tips that I give below are about visiting more pages (known as Page Views in analytics terms), and the last one will help with Unique Hits, as it gets someone to come back again. They may seem simple, but sometimes we miss out on the low hanging fruit, and work too hard for the basics.

Now let’s talk about 4 ways that your SEO tricks can actually keep that organic traffic on your site.

  1. Utilize internal linking. Internal linking is easiest to do when you either do a follow up post (series) or speak about a related topic and link back to your previous topic. This is often contextual linking. In this case you’ll want to consider what keywords will get people to click the related post and what will stand out to a user.
  2. Install plugins that allow you to link to additional posts or pages. There are many free plugins for both WordPress and Blogger. In your Plugins area, search for “related posts” and you can easily install these. Just be sure that you use actual related posts.
  3. Install a side bar widget or plugin that shows your top posts and make it easy to click and easy to notice.
  4. Ensure you have an easy way for users to subscribe to your site. This can be a Hello Bar or a subscribe popup, but make it easy and not annoying. You may want to ask for a lot of information about your readers, but your new, organic traffic readers may not trust you enough yet to delve out that information. Keep it simple.

When it comes to your site – the big thing it is YOUR site. You get what you put in, but there are ways to boost your site a bit so that what you put in goes further. That’s working smarter; not harder.

One2One Network member, Amanda McMahon, is a self-declared geek who loves to learn. With an MBA, M.Psych, MAED, (as well as two bachelor’s degrees), she is transitioning back to life in the US and figuring out her new gig as a SAHM. You can find out more about her on her site Beyond Attachment Parenting.

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