Itemize’s Launch Party was YOU-Phoric!

Last Friday night, over 300 of our friends and members descended on The Farrell Gallery of the San Diego Museum of Contemporary Art for the official launch party of the new website,! The party was called YOU-phoria and it was definitely you-phoric!

Along with (@itemizellc), we had the pleasure of co-hosting this fabulous party with MOMS & THE CITY (@momsandthecity) and PR Couture (@pr_couture)! Partying in an art gallery with all kinds of fun things to experience and super fun people to hang out with was definitely a highlight for us during our time in San Diego.

Barbara Jones (O2O) with Raina, Melissa & Denise from MOMS & THE CITY

YOU-phoria party guests had the opportunity to experience first hand how Itemize works:

Itemize will revolutionize how you shop – forever. It’s an intelligent app that works 24/7 to learn what brands, stores and products you love the most. Based on your unique shopping profile – your Shopping DNA – it scans thousands of sites to find you the most relevant deals and offers. Itemize lets you focus on the parts of shopping that you truly love the most, and saves you time and money, while giving you insights that help you become a much smarter shopper. Plus, it keeps you organized by keeping all of your itemized receipts in one place.

Guests discovering Personal Shopping DNA at the Launch Party

Want to find out how Itemize can map your shopping DNA? Head over to to see how the magic happens! There’s also a great interview by Denise Albert from MOMS & THE CITY with Itemize Co-Founder , Kristen Beveridge, on about how Itemize came to be & the YOU-phoria launch party!

You-Phoria branded pedicabs by Travelzoo brought attendees to the party

Travelzoo was bringing guests to YOU-phoria!

You-Phoria guests made custom T-shirts (from Hit+Run) & custom fragrances (from Future:Standard)

Personalization at it's finest with self-made fragrances & live screenprinting!

And took fun photo booth pics with their besties

O2O members had a blast!

Inside the gallery, the walls were moving! Watch this GLMPS from Esther Crawford to see what we mean!

Check out the Itemize blog for a full list of event partners.  And Dana Kelly from (No Subject) Los Angeles (one of the event partners) also has a fun YOU-phoria party re-cap!

Thanks to for inviting us to be their co-host and to all of our O2O members who came out for YOU-phoria! It’s not a party without special guests and YOU helped make the night very special!


  1. This was such an amazing party, thanks for letting us get first look at Itemize.

  2. Jean,

    Thanks so much for coming out. I hope you enjoyed yourself!



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