Social Sharing Project: Alzheimer’s Association #ENDALZ

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Take the Purple PledgeThank you for your interest in One2One Network’s #ENDALZ social campaignJune is Alzheimer’s & Brain Awareness Month— a time to shine a purple light for the millions of individuals worldwide and all the family members and caregivers affected by Alzheimer’s disease. We’re mobilizing to help spread the word to #ENDALZ. Maybe someone you love is struggling with Alzheimer’s, or maybe you just want to join the fight against it. For whatever reason you’re here today, we appreciate your support for this great cause.

What’s in it for you?

  • Everyone who completes the requirements and reports their links by the deadline will earn a $10 Amazon e-gift card and be entered into a drawing to win a $150 Amazon e-gift card.

Requirements for this program:

  • Must post a minimum of 5x on your social media accounts between June 15 – 21.
  • Post at least 2x on Facebook and 2x on Twitter.
  • On Monday, June 20th, you must EITHER: 1) update your Facebook Avatar with the “END ALZ” frame or 2) Create one social post featuring you or someone you know wearing purple. (You may also do both!)

Fine print:

  • Multiple entries possible. Each eligible post is worth one entry.
  • Posts must appear on accounts with 100 followers or more.
  • Please try not to exceed more than 3X a day and spread them out during the day. As we like to say around here: spam ain’t good on bread OR social media 😉
  • IMPORTANT: When you post on Facebook, you must make your post ‘Public’ so that we can view it. If we can’t see it, we can’t count it!

Hashtags to use:

  • #ENDALZ and #o2o must be in each post.
  • Optional hashtags: #IGoPurpleFor and #TheLongestDay

Here are post prompts you may use for each social channel:


  • My profile picture is purple in support of @actionalz during Alzheimer’s & Brain Awareness Month. Go purple with me to honor the 15 million caregivers and 5 million Americans living with Alzheimer’s, and learn more at #ENDALZ #o2o
  • June is Alzheimer’s & Brain Awareness Month. Uncover the truth about Alzheimer’s disease and join the fight at #ENDALZ #o2o
  • I’m wearing purple today, June 20, the longest day of the year in support of @actionalz. You can, too! Learn how to go purple with me here: #ENDALZ #o2o
  • Want to uncover the truth about Alzheimer’s disease? Visit to see how much you really know and to join the fight to end Alzheimer’s. #ENDALZ #o2o

How to Add Your END ALZ frame to your Facebook Avatar:

  • A custom Facebook profile frame is available for your avatar. To apply the frame to your profile picture, go to the Alzheimer’s Association Facebook page ( and use the “Try It” button from the pinned post. (If you have a verified account, the frame can only be adopted from a desktop computer).

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  • Upload a photo of yourself in purple and use this copyI’m in purple to support @alzassociation Alzheimer’s & Brain Awareness Month: #ENDALZ #o2o
  • June is Alzheimer’s & Brain Awareness Month. RT to show your support! #ENDALZ #o2o
  • June is Alzheimer’s & Brain Awareness Month. Find out how to get involved and show your support here: #ENDALZ #o2o
  • During Alzheimer’s & Brain Awareness Month #IGoPurpleFor for [INSERT NAME OF SOMEONE IN YOUR LIFE THAT IS IMPACTED BY ALZHEIMER’S]. Join the fight at #ENDALZ #o2o
  • June 20 is #TheLongestDay of the year & a day of action for @alzassociation. Help join the fight! #ENDALZ #o2o
  • June is Alzheimer’s & Brain Awareness Month. Show your support here: #ENDALZ #o2o
  • June is Alzheimer’s & Brain Awareness Month. Show your support here: #ENDALZ #o2o

Instagram – Upload a photo of yourself in purple and use this copy:

  • I’m wearing purple to support @alzassociation in the fight to #ENDALZ. More than 5 million Americans are living with this disease. Get involved at #o2o
  • I’m wearing purple to honor the 15 million caregivers and 5 million people facing Alzheimer’s disease. Learn more truths around Alzheimer’s disease at #ENDALZ #o2o
  • I’m wearing purple today, June 20, in honor of #TheLongestDay, a day of action for @alzassociation. Click to learn more and get involved at #ENDALZ #o2o
  • #IGoPurpleFor [INSERT NAME OF SOMEONE IN YOUR LIFE THAT IS IMPACTED BY ALZHEIMER’S] and in honor of all those facing Alzheimer’s. Who do you go purple for? #ENDALZ #o2o


  • Posts must occur between: June 15 through June 21.
  • One post is required on June 20, “The Longest Day.”

Compensation & Prizing:

  • If you post minimum 5x, including changing your Facebook avatar frame OR posting one image of you in purple, and report by June 22 at 11:59 pm PT, you will receive a $10 Amazon gift AND be eligible to win (1) $150 Amazon e-gift card from a random drawing. Each of your qualifying social media posts are considered one entry.


  • Report your posts by June 22 by following this link.

Questions? Comments?

  • Please reach out to Maryellen Stewart, your O2O project manager, at