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Leveraging Influencers To Increase Holiday Sales

The place to be this holiday shopping season is with digital influencers- bloggers, reviewers, Facebook fanciers, Pinterest superstars, and beyond! It’s predicted that $100 million in sales revenue this year will come from influencer marketing. Last year, Deloitte’s annual survey about how consumers engage with digital when shopping stated that, “digital interactions were expected to influence 64 cents of every […]

Holiday Shopping Survey Recap

November is here and even though you probably still have pumpkins on your porch, retailers across the continent are in full-swing winter holiday mode. It’s shopping season! Earlier this fall, we asked you to take our Holiday Shopping Survey. Here’s what we found out about your gift-giving, list-making, jingle-belling, tree-trimming, hall-decking plans and behaviors. When You […]

Memorial Day 2012

We pause this day to remember the men and women who died for peace and freedom. A hero is someone who has given his or her life to something bigger than oneself. ~Joseph Campbell photo credit: Pawel Loj on Flickr

Passover and Easter Traditions

For many people, this is a weekend full of long held traditions: Seders, egg hunts, worship services, and lots and lots of food. How do you celebrate this holiday weekend? I can’t get through the title of this one from Mara at Be Nice or Leave without Tevye singing in my head! But it’s worth […]

Erin Go Bragh! How O2O Members Commemorate St. Patrick's Day

“May you always have walls for the winds, a roof for the rain, tea beside the fire, laughter to cheer you, those you love near you, and all your heart might desire.” ~Irish Blessing St. Patrick’s Day, like Mardi Gras, is one of those holidays that has morphed into a boisterous day of food and […]