2011 – O2O Year in Review

Happy New Year!

We hope that your holiday season was relaxing, blessed and merry! Here at O2O, we are very excited about what is in store for 2012. We were already working on 2012 projects before we took a brief holiday break and now we’re off to a great start for the new year!

One thing that aids in that excitement is looking back over what was accomplished in 2011. We brought our members 37 projects last year –  that’s at least 3 a month! And they ranged in everything from traditional product reviews to social media campaigns to social good projects (our personal favorite!)

So here’s a look, by the numbers, of what what 2011 looked like for One2One Network members and our team.

14 Product Review and/or Giveaway projects:

Crystal Light Pure, Fellowes Paper Shredders, Advil Congestion Relief, Scotts Turf Builder, Ritz Crackerfuls, Newtons Fruit Thins, Crystal Light Mocktails, Johnsonville Brat or Italian Sausage Patties, Crest 3D Whitestrips, Barbie Charm School Party/DVD, Defiants 4x4s, Barbie Perfect Christmas DVD, Sierra Mist cocktail/mocktails, and L’oreal Fiberlash mascara

10 Social Media promotion campaigns:

Centrum’s America’s Most Amazingly Energized Woman Contest, Clorox Get the Dirt but Keep it Clean, Centrum GET FIT, AMF Summer Unplugged, No Ordinary Burger Contest, Ragu Moms the Word on Dinner, Bounce It Off Millions, Hellmann’s Chicken & Turkey Challenges, and Master Lock Holiday Safety

2 TV Review projects:

Working Class & Power Rangers

3 Book Review projects:

Cinch!, Home-Ec 101 & Here, Home, Hope

2 Music Review projects:

Yanni – Truth of Touch & Mat Kearney  – Young Love

6 Social Good projects:

Don’t Fret the Sweat, GiveBack 100 Days of Giving, Garnier Cleaner Greener Tour, Hanes Virtual Comfort Package, California Milk Advisory Board Real Seal Appeal, and Advil Congestion Relief for Communities

4 Ambassadorships for Bloggers:

Kleenex, Bounce, Ragu, & Q-Tips

11 Conferences attended by at least one O2O Team member:

BlissDom, South by Southwest, Mom 2.0 Summit, SOBCon, Reviewers Retreat, Type-A Parent, Evo, BlogHer, BlissDom Canada ’11, Blogilicious, and LATISM

And lots & lots of Member Perks!:

Two members attended BlissDom ’11 on us, members attended and reviewed Yanni ‘Truth of Touch’ & Mat Kearney ‘Young Love’ tour concerts, the Mommin’ It Up bloggers hosted a meet & greet for Dayton area members with author Kaira Rouda (Here, Home, Hope), Chicago area members attended the SELF Workout in the Park in May, O2O Summer All-Stars Bowling parties were hosted by members for members in Salt Lake City, St. Louis, Atlanta and Denver, the YOU-phoria party at BlogHer, two members won sponsorships to the Becoming Conference, and one member won a conference pass to Blogilicious.

What about you? Did you write a 2011 year in review type post? Link it here so that we can come by and catch-up with your year and see what you are looking forward to in 2012!

photo credit: Dafne Cholet from Flickr


  1. Can’t wait to partner with you again in 2012! See you at Blissdom!

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