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12 Tips to Creating A Great Media Kit for Your Blog

Media Kits are essential for promoting your blog or personal brand. In this post, we reveal the top 12 things we look for (and that we know brands look for) in a Media Kit.

12-Tips-Blog-Post-3

You know how at family gatherings there are relatives that you just know are going to tell the same stories they’ve been telling for years? Or how you seem to always end up discussing the same topics again and again with your friends? A similar phenomenon is happening as we dialogue with bloggers and social media influencers. Even after all these years, there are fundamental elements about blogging and working in social media that continue to rise to the top of our discussions. One of them revolves around paid, earned, owned and shared content and another is the need for Media Kits. We’ll come back to the types of content in another post but today we want to address Media Kits.

We implore all bloggers, who want to be hired for paid opportunities, to have a Media Kit and include a link to it somewhere, anywhere that is accessible. It thrills us to see links to Media Kits on About Pages or Work With Me pages. If you prefer not to directly link it on your site, a great alternative is to link it in your e-mail signature.

Here’s why. There is so much behind-the-scenes research happening by brands and agencies who are building lists of influencers prior to reaching out to invite you to participate in a campaign.  They are trying to get a clear picture of who your audience is and what your sphere of influence is. So besides your social platform stats that are public, they are also going to ask for your blog’s traffic. Always. So don’t be coy – just put it out there. Here at O2O, we are your biggest champions when it comes to defending the “I am more than my traffic numbers” mantra. We know that influence and relevance and exceptional content are not solely measured by the number of visitors to your site each month. But, we have to start somewhere. It is definitely to your advantage to make it as easy as possible to create a full picture of you and your blog. (That and keeping your O2O profile up-to-date!)

So now that we’ve preached to you about the importance of having an easily accessible Media Kit and why you should have one, here are the top items we look for in a Media Kit.

What To Include In A Media Kit

The Basics

1. Short Bio – This should describe your role as the owner and creator of the content you produce as well as give a snapshot of your life and personality.

Example: Kara of Politics of Pretty provides a simple, yet well stated overview of who she is, what she does, and what the focus of her site is.

politics of pretty_media kit_bio

2. Website Stats – Average number of unique visitors per month and average number of page views per month. ‘Unique visitors’ is the holy grail of website stats, be sure to include it.

Also include any information you can about your level of engagement, i.e.- comments from readers, social media shares by readers, comments/likes/pins/etc., when you share posts on your social media channels, click through rates on links, basically any kind of interaction that is generated when you publish a blog post.

baby rabies_media kit_social engagement_23. Social Media Reach – Number of followers you have on the social media channels that you are actively engaged on. (If you’re never on G+ or Tumblr, don’t include those numbers.) If you are in the habit of sending a regular or semi-regular newsletter to your readers, include your number of email subscribers.

Example: Note how Jill Krause from Baby Rabies lists not only how many likes/followers she has but also her engagement and influence rates for each social media platform.

4. Contact Info – Name (real one or one you’ll answer to), email, and phone number. Sometimes projects come down fast and furious and we need to get in touch with you ASAP so phone numbers are great to have!

5. Services – Do you write sponsored posts? Accept products for review? Host Twitter parties? Do you do graphic design? Do you consult? Do you have an Etsy shop or other online storefront? It’s also helpful to include links to sponsored posts, posts written for ambassadorships, or other examples of your work.

Example: Gaby from What’s Gaby Cooking lists the services she can provide with a brief description of what that means to her.

gaby dalkin_what's gaby cooking_list of services

6. Rates – What is your fee for a sponsored post? For specialized creative content? (recipe creation, original crafts, photos, graphic design, etc) For Twitter parties? For ads?

Additional Helpful Information

7. Demographic/Lifestyle Info – Think about the types of sponsored posts that you do or want to do and the topics that you most often write about. What kind of information about your life would help a brand choose you for a campaign? Examples of what to include are:

  • Where you live (city/state/country)
  • Your age
  • The members of your household including the age and sex of your children (if applicable)
  • Your relationship status (married/in a committed relationship or single/unattached)
  • Dietary preferences (vegetarian/vegan, gluten-free, allergies, etc.)
  • Do you have pets (how many and what kind)?

(The above list are all things One2One Network project managers have searched for when vetting bloggers for campaigns. We really do want and need this kind of information!)

8. Readership Demographics – Tell us who your audience is:

  • percent female vs male
  • age ranges
  • regions/countries they live in
  • if they are parents and age ranges of kids
  • income levels
  • education status
  • their social media use
  • what they like most about your site.

kate riley_centsational girl_demographics_2If you are a niche blogger, find out relevant, topic-specific information about your readers.

Example: Home improvement blogger Kate Riley of Centsational Girl includes “Seasonal Budget for Decorating” in her reader demographics section. This is valuable information for Kate to know about her audience that will help her and brands know if a product is a good fit.

Don’t have this info? Then it’s time for a readership survey! You can also glean location info from Google Analytics (where your readers come from).

9. Brands – List brands you have worked with in the past and any current partnerships/ambassadorships. We really try and do our research when looking for bloggers. We don’t want to pitch you a Huggies campaign when you are a current Pampers ambassador. Also, are you brand loyal? Will you only ever drink a certain soda brand and when the restaurant server says they don’t have that and is competitor brand ok, you give them a look and a curt “No, I’ll have water instead.” answer? Is XYZ brand laundry detergent your lifelong BFF?

10. Interests and Blog Topics – What do you consistently write about? Don’t say you write about travel when you’ve done one post about a family vacation. What products do you like to use? That brand loyal thing again. What hobbies do you have? Especially if they parlay into what you do on your site such as photography or design.

11. Press – Have you been featured anywhere? This can be on other blogs or websites, interviews (print or video), appearances on the news (local and/or national). Include where, when, and links if possible.

12. Recommendations – Have you received glowing feedback from a brand or agency that you worked with? Do you have any notable recommendations from colleagues or clients on LinkedIn? Have you received comments or emails from readers singing your praises? Don’t be humble, include them! And if you do not have any, don’t be afraid to ask. Reach out to brands or agencies or blog networks you’ve enjoyed working with and ask for a quick quote.

Example: The How To Be A Dad guys use their creative wit to add some mentions and accolades to their Media Kit.

HTBAD_press and praise_2

 

Do you have a Media Kit? What do you include in it? Leave us a comment with a link to your Media Kit, we’d love to see it! 

6 Comments

  1. Erica Mueller says:

    I do for MomPrepares.com! https://docs.google.com/presentation/d/1NaFeNYxyl9D04NPUIAcZIVFAZn3mJcTupl_E7UiHd2Y/edit?usp=sharing

    I used Blog Clarity’s Media Kit Smash course because I was crazy intimidated. Melissa made it so easy and even provided templates. I like that mine is in Google Drive and I can updated it any time I want.

  2. This has moved up on my to-do list. Yesterday, I realized just how helpful having a media kit would have been when I was reaching out to a few companies asking them to donate some products for a raffle I hope to host on my blog in June to benefit a non-profit. I think what intimidates me is the fact I don’t have a ton of followers or page views to make me stand out to big companies Id love to work with.

  3. Thanks so much for this information! I’ve been wanting to put one of these together. Now I know exactly what to do!

  4. Brittany says:

    I’m an One2One Network project manager and I just found this great example of a media kit Stephanie from The Tip Toe Fairy provides on her blog. In addition to her media kit, Stephanie includes a link to a Pinterest board with all of her sponsored posts. Very helpful to see who she’s worked with in the past. http://thetiptoefairy.com/reviews-disclosure/tiptoe-fairys-media-kit/

  5. This is a very helpful post, thank you. I would love for you to take a look at my Media Kit. http://lifewithlorelai.com/media-kit/

    ~Lorelai
    Life With Lorelai

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