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What We Learned at the Type-A Parent Conference

Barbara, Linda and I spent part of last week in lovely Asheville, North Carolina for the Type-A Parent social media conference. The best part of these conferences is getting to meet One2One Network members and reconnect with ones we already know! I would try to name them all but I’m afraid I would leave someone out! We have such amazing members and it’s always a treat to see them in person and speak, well, one2one!

Contrary to it’s name, Type-A Conference is a laid back and relaxed conference. While it does boast a power packed agenda of workshops, classes and amazing speakers, there is still plenty of time to connect with people, mull over the things you’ve learned and explore downtown Asheville (which is literally just a few steps from the hotel). Type-A Conference also had a variety of sponsors which meant there was at least one company or brand that was a good fit for everyone who attended.

Two sessions that really stick out for me are the Facebook Intensive workshop with Melanie Nelson (@chilihead) and Shelly Kramer’s (@ShellyKramer) session about tracking your stats across several different platforms. They provided information that was applicable to both bloggers and businesses.

O2O Senior Project Manager, Linda Sellers (@Linda_Sellers) held a Review Bloggers session with One2One Network member, Stacie Connerty (@StacieinAtlanta). Highlights from that session included:

  • don’t copy and paste an entire press release and not inject any of your own opinions/thoughts
  • PR companies prefer email addresses over contact forms, put an email address on your website
  • if you’re going to pitch a company or if you’re a company that’s pitching a blogger, take Barbara Jones’ advice, “Don’t bore us, get to the chorus
  • if your voice is authentic then your review will be valued and trusted
  • and finally, please spell the product name correctly when doing a review! (seems obvious, but it happens!)

Patti Digh’s opening keynote and Liz Gumbinner’s closing keynote perfectly bookended the conference. Patti (@PattiDigh) told us that in blogging, you need to show up and come as you are, don’t waste time trying to be clever, we’re the most potent at our ordinary. And Liz (@Mom101) reminded us that there is no way to “do it all”, something always gives and that’s just fine.

It’s been fun to read what our members have had to say about the conference. Here is a quick list a few posts that I’ve found:

I also read a couple of blog posts from non-members that I want to share just because they are great posts! Bernice Wood of Living the Balanced life has an overview of Liz Gumbinner’s closing keynote and Melissa of MomComm talks about the business card trends she saw at the conference.

What was your best takeaway from the conference? Did you finally get to meet someone you’ve known on the Internet for a long time? What was your favorite session or party or both? And if you’ve blogged about your experience, please leave a link to your post in the comments, we’d love to read it!

4 Comments

  1. Thanks for this recap, Malia. I’m so pleased that my session gave you actionable info. It was great to see you, Linda, and Barbara. Kelby put on one of the best conferences I’ve been to. Every one of the sessions had knowledgeable speakers and info beyond what I’ve seen at other conferences. I loved it.

  2. Great recap! Was great to meet so many One2One ladies!

  3. Thanks for linking to my post! I was very happy to meet you and Linda! I am so happy to have a pic as a memory of meeting you too. I plan to go to Type-A again next year as this was my first conference & so super friendly. I walked away with so much positive knowledge and really enjoyed being around the outgoing, positive people there. Happy to meet you in real life đŸ™‚ Great post!

  4. Thanks for linking my post! I loved Melanie’s session on fan pages. I have begun playing with Shortstack to see what I can come up with. And Patti Digh? Absolutely awesome!

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