Viral/WOM

Viral Marketing is a method of product promotion that relies on getting consumers to market an idea, product or service on their own by telling their friends about it.¹

Word of Mouth refers to the act of verbally passing information, especially recommendations, in an informal, person-to-person manner. It’s typically considered face-to-face spoken communication, although phone conversations, text messaging via SMS, and web dialogue (social network profile pages, blog posts, message board threads, instant messages, widgets and emails) are often now included in the definition.²

Create & Activate
One2One Network works with clients to create effective Viral and Word of Mouth marketing campaigns. We then activate those campaigns via our One2One Network Members.




One2One Network supports the Word of Mouth Marketing Association's policy for Word of Mouth transparency and ethics.
Find out more about the WOMMA and its Ethics Code.


¹ New Oxford American Dictionary  ²  Wikipedia