One-third of all landfill waste is comprised of personal care and beauty products. One-third! Think about that, one-third of what is going into landfills is shampoo bottles, hairspray bottles, lipstick tubes, deodorant sticks, toothpaste tubes and more. Now Garnier, who is known for making quality haircare products, and TerraCycle, who is known for turning trash into treasures, are teaming up to help reduce the amount of personal care and beauty product packaging that finds it way into landfills.
The Cleaner Greener World Tour will be making stops in several cities throughout the U.S. to collect personal care and beauty product packaging. The tour starts April 11 in New York City and will continue on to five more U.S. cities. The purpose of The Cleaner Greener World Tour is to “educate consumers to think differently about waste, and to learn simple ways to make a positive impact on the environment”. At each stop on the tour, participants will have the opportunity to bring items for recycling, experience the interactive tour bus, try out Garnier’s new line of Pure Clean hair care and learn more about being part of TerraCycle’s Personal Care and Beauty Brigade.
The new Pure Clean line from Garnier
Last month, Garnier began the first phase of a two year initiative to bring environmentally sustainable products to their customers. Fructis shampoo and conditioner, Fructis Style grooming and style products, Nutrisse haircolor, HerbaShine haircolor and Garnier skincare will all be getting “green” makeovers.
The first product set to debut is Garnier Fructis Pure Clean. “Pure Clean shampoo (94% biodegradable) and conditioner (92% biodegradable) are non-ecotoxic and leave behind less residue and suds. The weightless formulas contain no silicone, paraben or dye. The shampoo and conditioner bottles are also made of PET, the most widely recycled plastic, and include 50% post consumer recycled plastics.” Additionally, the packaging includes tips on water conservation (shorten those showers!) and encouragement to recycle the bottles once they are empty.
The Personal Care and Beauty Brigade is a worldwide partnership of individuals and groups who collect packaging and ship it to TerraCycle. The brigade will also help recruit new members and educate their communities on the importance recycling this kind of packaging (remember that 1/3 number!) The benefit of being a brigade member is two-fold, “for every unit of waste collected, Garnier will contribute two cents to the charity of the individual’s choice. As part of a larger corporate responsibility program, TerraCycle will repurpose all collected personal care and beauty packaging, reusing it to build eco-friendly playgrounds across the U.S.”
The Cleaner Greener World Tour Cities and Dates
- New York, NY: April 11 – Times Square (Broadway btw 46th & 47th)
- Cincinnati, OH – April 16 – Earth Day Cincinnati
- Nashville, TN: April 30 – May 1 – Main Street Festival
- Fort Worth, TX:- May 5-8 – May-Fest
- Detroit, MI: May 13-15 – Green Living Festival
- New Orleans, LA: May 20-22 – Mid-City Bayou Boogaloo
How you can help
First, if you are in any of The Cleaner Greener World Tour cities, please go by and support the tour by bringing in personal care and beauty product packaging to be recycled! Second, join the TerraCycle Brigade. And third, help us spread the word!
Between now and April 11th, tweet about The Cleaner Greener World Tour using the #PureClean hashtag, leave a comment here with the link to your tweet and you will be entered to win one of 10 fabulous Garnier gift baskets!!
Tweets you can use: (or write your own and include #PureClean)
Join @garnierusa & @terracycle for The Cleaner Greener World Tour starting April 11 in NYC #PureClean http://bit.ly/i197cJ
I’m getting Cleaner & Greener w/ @garnierusa & @terracycle How about you? #PureClean http://on.fb.me/eSBAUa
Contest ends at midnight, Eastern Daylight Time on Monday, April 11th. Winners will be chosen by Random Number Generator and contacted via e-mail. Winners will have 48 hours to accept their prize; if a winner fails to respond to their notification within that time frame, another winner will be chosen.