O2O Blog

Leveraging Influencers To Increase Holiday Sales

The place to be this holiday shopping season is with digital influencers- bloggers, reviewers, Facebook fanciers, Pinterest superstars, and beyond! It’s predicted that $100 million in sales revenue this year will come from influencer marketing. Last year, Deloitte’s annual survey about how consumers engage with digital when shopping stated that, “digital interactions were expected to influence 64 cents of every […]

Win a Conference Pass #BlogHerFood16

Grab your fork and your laptop, it’s time for #BlogHerFood16! This year the world’s largest conference for food online creators and social web influencers is headed back to the great state of Texas where the epicurious will converge in Austin, October 7-8th, for two days of food trends, techniques, and technology. Meet top food writers, cookbook […]

Featured O2O Member: Tamara Bowman

Tamara Bowman is a professional photographer at Tamara Camera Photography, a mama of two, a writer/blogger at Tamara (Like) Camera, and a nearly professional cookie taster. She has been known to be all four of those things at all hours of the day and night. She is a very proud contributor to the books, The […]

Dive Into Live Streaming

Live streaming is the new darling of visual content creation. For years now we’ve been hearing that visual content is key, especially for getting good placement within Facebook’s ever-changing algorithms as well as for generating website traffic. And now it just got a whole lot easier. With live streaming there’s no extra time spent on editing or reshoots, you simply press […]

Picnics, Potlucks and Porch Parties with Aimee Broussard: An O2O Author Interview

Summer is the quintessential outdoor dining season. From picnics to BBQs to pool parties, gathering with friends, neighbors, or family to share a meal is a highlight of the season. So it’s the perfect time to introduce you to a new book by Aimee Broussard- Picnics, Potlucks & Porch Parties: Recipes, Menus, and Ideas for Every Occasion. […]

Marketing Tips for Influencers: Resonate

We read a lot of articles about why influencer marketing is a worthy endeavor for brands. Many of them say pretty much the same thing like citing statistics about who makes shopping decisions and who consumers are more likely to listen and relate to. But they also make points about influencer marketing tactics that influencers themselves can use […]

Ramble On: #SeekAdventure Twitter Party (Moved to 8/3) ✈️

Roam if you want to. One2One Network and The Seeker are throwing a #SeekAdventure Twitter Party that’s sure to be off the beaten path, and you’re invited! Join us on Wednesday, August 3 from 9-10pm EST for a guaranteed getaway (…for an hour, at least). Pour yourself a glass of something refreshing, turn down the cabin lights, and put your wheels up because we’ll be […]

Hello Live – Conference Announcement and Giveaway

Hello! You know the hottest trend in new media right now is live streaming, right? From Facebook Live to Periscope to YouTube and more, we’re literally seeing people use this unique form of broadcasting to interact with their fans and friends and share their life as it’s happening. Have you tried it but it still feels […]

Parent Hacks with Asha Dornfest: An O2O Author Interview

Asha Dornfest is a mom, writer, speaker, podcaster, and in her words “an insistent optimist”. She lives in Portland, OR with her family- husband, two teens, and a dog. We recently caught up with Asha to ask her our favorite author questions. O2O: What is your book about? AD: Parent Hacks is an illustrated handbook for new […]

Featured O2O Member: Brandi Jeter Riley

Our latest featured O2O influencer is Brandi Jeter Riley! Brandi and her family, daughter Ayva and husband Terrence, hail from Northern California. Brandi loves community and as the founder of Mama Knows It All, a parenting lifestyle blog, and the Courage to Earn community which boasts over 1000 women digital entrepreneurs, she is known for […]