O2O Blog

Salute the Summer: #EppaSangriaOasis Twitter Party

And the living’s easy! Sun-soaked summer soirées and backyard barbecues are beckoning. It’s about that time again for all al fresco everything and cool drinks on hot days. Join One2One and Eppa Sangria for our #EppaSangriaOasis Twitter Party on Wednesday, June 3 from 9-10pm ET. It’s going to be a wine of a time and you simply must come! Eppa SupraFruta […]

Featured O2O Member: Penelope Guzman

Penelope is a long-time member of O2O and an absolute delight to work with! She is a mom of two boys living on Long Island, NY and owner of Penelope’s Oasis. Her passions for writing, cooking, travel, and photography make the perfect recipe for a lifestyle blog, where she has been sharing her life and […]

The Anatomy of Influencer Excellence

We have the privilege of working with amazing bloggers and social media influencers. And it always makes us incredibly happy and proud to see them produce excellent work. So much so, that we want to do a little bragging and highlight some of their outstanding content. From blog posts to ecommerce reviews, O2O influencers have been wowing […]

Where Will Summer Take You?

Last month we asked our members to take a short survey about their summer travel plans. We asked three basic questions: • Where will you go? • How will you get there? • What will you do? Oh the Places They’ll Go! Where are One2One Network influencers going this summer? Will they stay within their own country’s […]

Tips to Help Gain Social Media Audience and Engagement

by Leila Brenner Whether you are a new or experienced blogger, gaining a social media audience, attracting readers to your blog, and engaging with your audience are ongoing tasks to ensure that your site continues to grow. From my blogging experience, I have tips to share for finding a social media audience and engaging with […]

Is Google Analytics Tracking Your Mobile Users?

by Jamie H. Google changed the game again and is now requiring all sites to be mobile friendly. No problem, you installed the awesome WPtouch Mobile Plugin and you’re good to go right? Yes, except suddenly, according to Google Analytics, you are losing visits to your site. What happened? You need to set up your […]

What’s Up with Owned, Earned, Paid, and Shared Media?

by Sunny Chanel Most of us started out this way; you begin a blog to share your ideas, thoughts, and passions in post form as a way to amplify your message beyond the playground or boring board meetings. Then you realize something powerful beyond your postings; your words have intrinsic value, monetarily and otherwise. You, […]

Your New Fitness Buddies

It’s April! That means the first quarter of 2015 is over we’re three months past our New Year’s resolutions. If any of your resolutions included fitness and healthy living goals, O2O member Laura Gonzalez is sharing some apps today that can either help you get back on track or give you a boost to keep going. […]

What O2O Members are Saying About Madonna’s #RebelHeart Album

Madonna: Iconic, unpredictable, brilliant. Her newest album, Rebel Heart, is all of those things and much, much more. As the woman herself says about the album, “It explores two very distinct sides of my personality, the rebellious renegade side of me and the romantic side of me.” The tension of those two sides is clearly […]

What We Learned From Our Bloggers About Affiliates

Last month we encouraged our blogger members to participate in a survey about their use of affiliate marketing on their blogs. Three hundred bloggers completed the survey with a good three quarters of respondents (76.5%) reporting that, yes, they do use affiliate marketing programs. It was encouraging to see that many bloggers are embracing and utilizing affiliate […]