O2O Blog

It’s a WINTER Awakening!

Notice anything…different? For the last year or so, our small but mighty team has been “all hands on deck” behind the scenes. We’re so excited to finally yank this curtain off and show you what we’ve been up to. That’s right! It’s a whole new O2O—but don’t call it a comeback! Months of consultation, development, trial […]

Coming up on #O2OChat – What You Need to Know About Self-publishing

The next #O2OChat is coming soon! Date: Wedesday, February 5 Time: 12pm ET Where: Google+, baby! Topic: Self-Publishing Inside many bloggers, there’s a writer looking for a way to make their voice heard. And sure, it would be fabulous to have a publisher approach you and offer you a book deal but why wait when […]

Tips for Organizing Your Blog

The start of a new year is always a popular time to think about organizing; clear out closets, get rid of clutter, and start fresh. It’s also a great time to think about organizing your blog with an editorial calendar. Planning posts ahead of time insures that you have a consistent flow of new and […]

#ThanksProject For Family Caregivers

Recently several O2O members had the opportunity to share with their readers their experiences with caregiving. November is National Family Caregiver Month and the AARP and the Ad Council have been working to spread the word about the hard work that family caregivers put in each and every day. Professional care in a nursing home […]

Unilever Twitter Chat for a #BrightFuture on Giving Tuesday

That’s the (holiday) spirit! ‘Tis the season of giving, in every sense of the word. We invite you to join us on Tuesday, December 3rd, from 1:30 – 2:30pm ET for the Unilever #BrightFuture Twitter Party. First comes Black Friday, then Cyber Monday, and with Giving Tuesday, the giving and getting is good! Unilever, through its […]

Simple Skincare #AllisonWilliams Twitter Party

Okay, so we might not walk the red carpet or dodge paparazzi every day, but we still want to have A-list skin! Please join us this Thursday, October 10 from 2:30 – 3:30pm ET for a Simple Skincare Twitter Party with Brand Ambassador Allison Williams (day job: co-star of HBO’s Girls). Follow the #AllisonWilliams Live Q&A […]

Simple Skincare #FallBeauty Twitter Party

Sayonara, Summer! Autumn is officially in and brings with it a new crop of makeup must-haves. And hey, just because it’s chillier doesn’t mean your workouts should freeze up! Please join us this Wednesday, September 25 from 8 – 9pm ET for a Simple
 Skincare #FallBeauty Twitter Party. Simple Skincare and Walmart will be having a conversation about how to season and spice up your […]

Sponsored Posts that Rock On the Next #O2OChat

Our monthly #O2OChat Hangout is scheduled for Tuesday, September 17th at 1:00Pm ET. The Hangout will be broadcast on air and we invite you to come by and watch, make comments, and ask questions! In June, we covered How to Write a Fabulous Review and this month we’re going to take a look at How […]

#SimpleInspiration: Pin To Win For Your Skin!

Here at O2O, we love the curated clip galleries of Pinterest and could spend an entire day browsing the pretty and practical ideas that catch our eyes. And lucky us—Simple®, one of our favorite skincare lines, has officially jumped on the Pinterest brand wagon and launched its own page! To celebrate, they want to give you a […]

Tips for Using Photos in Blog Posts

There are hundreds of articles, blog posts, and YouTube tutorials out there than can teach you how to take great photos. It’s even a topic that is often covered at blogging conferences. But what should you do with your photos once you have them? What are the best practices for using photos on your blog? […]