O2O Blog

Is Google Analytics Tracking Your Mobile Users?

by Jamie H. Google changed the game again and is now requiring all sites to be mobile friendly. No problem, you installed the awesome WPtouch Mobile Plugin and you’re good to go right? Yes, except suddenly, according to Google Analytics, you are losing visits to your site. What happened? You need to set up your […]

What’s Up with Owned, Earned, Paid, and Shared Media?

by Sunny Chanel Most of us started out this way; you begin a blog to share your ideas, thoughts, and passions in post form as a way to amplify your message beyond the playground or boring board meetings. Then you realize something powerful beyond your postings; your words have intrinsic value, monetarily and otherwise. You, […]

Your New Fitness Buddies

It’s April! That means the first quarter of 2015 is over we’re three months past our New Year’s resolutions. If any of your resolutions included fitness and healthy living goals, O2O member Laura Gonzalez is sharing some apps today that can either help you get back on track or give you a boost to keep going. […]

What O2O Members are Saying About Madonna’s #RebelHeart Album

Madonna: Iconic, unpredictable, brilliant. Her newest album, Rebel Heart, is all of those things and much, much more. As the woman herself says about the album, “It explores two very distinct sides of my personality, the rebellious renegade side of me and the romantic side of me.” The tension of those two sides is clearly […]

What We Learned From Our Bloggers About Affiliates

Last month we encouraged our blogger members to participate in a survey about their use of affiliate marketing on their blogs. Three hundred bloggers completed the survey with a good three quarters of respondents (76.5%) reporting that, yes, they do use affiliate marketing programs. It was encouraging to see that many bloggers are embracing and utilizing affiliate […]

BAM Conference: Reinvention and Relationships

A couple of weeks ago I had the pleasure of attending the first ever Bloggers-At-Midlife Conference hosted by Anne Parris, Sharon Greenthal, Teresa Kindred, and Beth Rosen. While the content and sessions were very good (from beginner to advanced), the attendees and the speakers were what made this conference special. There is just something about […]

4 Ways to Use Sprout Social to Grow Your Blog Community

by Angie Nelson Every blogger gets to the point where they need help to continue growing. We have a lot to do, after all! Some bloggers outsource from the get-go, others prefer to incorporate useful tools that can help provide results while saving time (and your sanity). Sprout Social recently came on my radar as […]

12 Tips to Creating A Great Media Kit for Your Blog

Media Kits are essential for promoting your blog or personal brand. In this post, we reveal the top 12 things we look for (and that we know brands look for) in a Media Kit. You know how at family gatherings there are relatives that you just know are going to tell the same stories they’ve […]

Cracking the Facebook Code

By Lindsay Ponta Do you have thousands of Facebook fans? More traffic than you can keep up with and sky-high engagement rates? Not so much…? Well, forget about Facebook’s mysterious algorithms. They’ve finally completely done away with any sort of organic reach for us little guys. You’re not going to automatically show up ina anybody’s […]

Want Maximum Work-At-Home Productivity? Try Trello!

By Keianna Rae Harrison for Mompreneur Ink As a work-at-home Mompreneur with two demanding little boys in tow, I need every second of my workday to count. In order to achieve maximum productivity with a schedule that is often as unpredictable as my six-month-old’s mood, it’s important to have a work routine planned down to […]