O2O Blog

Featured O2O Member: Carrie Lindsey

Carrie blogs full time at Carrie Elle, a lifestyle blog that focuses on meal planning, budgeting, and family-friendly activities. She loves to go new places, ride horses, and read ALL THE BOOKS. Carrie has also designed a line of functional and pretty planners, because getting organized should be fun! Favorite O2O Projects you’ve worked on: […]

Win a Conference Pass to #Blogalicious8

It’s that time of year again! No, not PSL season. No, not Fall TV premiere week. It’s Blogalicious time! We are once again a proud Media Partner for this amazing conference. And of course that means we have a discount code + giveaway! More on that later, first let’s take a look at this year’s […]

Using E-Commerce Reviews To Convert Customers

One the most valuable assets in word-of-mouth marketing are e-commerce reviews. Consumers are consistently and increasingly visiting brand and retail sites, as well as third-party review platforms, to read about others’ experiences with products and services before they buy. Did you know that 88% of consumers trust online reviews as much as personal recommendations? Trustworthy reviews from consumers […]

Featured O2O Member: Angie Barrett

Angie Barrett is the blogger behind Big Bear’s Wife where she shares her family’s favorite recipes, tales of her travel from here to there, and tries to embrace her crafty side! She lives on the VA/NC state line with her husband, BigBear, and their two dogs. Angie loves the Farmer’s Market and Farm to Table meals but she’s also not […]

Leveraging Influencers To Increase Holiday Sales

The place to be this holiday shopping season is with digital influencers- bloggers, reviewers, Facebook fanciers, Pinterest superstars, and beyond! It’s predicted that $100 million in sales revenue this year will come from influencer marketing. Last year, Deloitte’s annual survey about how consumers engage with digital when shopping stated that, “digital interactions were expected to influence 64 cents of every […]

Win a Conference Pass #BlogHerFood16

Grab your fork and your laptop, it’s time for #BlogHerFood16! This year the world’s largest conference for food online creators and social web influencers is headed back to the great state of Texas where the epicurious will converge in Austin, October 7-8th, for two days of food trends, techniques, and technology. Meet top food writers, cookbook […]

Featured O2O Member: Tamara Bowman

Tamara Bowman is a professional photographer at Tamara Camera Photography, a mama of two, a writer/blogger at Tamara (Like) Camera, and a nearly professional cookie taster. She has been known to be all four of those things at all hours of the day and night. She is a very proud contributor to the books, The […]

Dive Into Live Streaming

Live streaming is the new darling of visual content creation. For years now we’ve been hearing that visual content is key, especially for getting good placement within Facebook’s ever-changing algorithms as well as for generating website traffic. And now it just got a whole lot easier. With live streaming there’s no extra time spent on editing or reshoots, you simply press […]

Picnics, Potlucks and Porch Parties with Aimee Broussard: An O2O Author Interview

Summer is the quintessential outdoor dining season. From picnics to BBQs to pool parties, gathering with friends, neighbors, or family to share a meal is a highlight of the season. So it’s the perfect time to introduce you to a new book by Aimee Broussard- Picnics, Potlucks & Porch Parties: Recipes, Menus, and Ideas for Every Occasion. […]

Marketing Tips for Influencers: Resonate

We read a lot of articles about why influencer marketing is a worthy endeavor for brands. Many of them say pretty much the same thing like citing statistics about who makes shopping decisions and who consumers are more likely to listen and relate to. But they also make points about influencer marketing tactics that influencers themselves can use […]